OUR VALUES
Chi Siamo
About us,
discover our activities
Sino-EU Link S.r.l. is a boutique advisory firm based in Rome & Shanghai. We assist companies, entrepreneurs and organizations in the field of cross-border investment funding, business development, and international relations.
SEL has a long track record of successfully connecting Chinese institutions and individuals with European institutions and companies.
We are member of the following associations
Mission & Vision
SEL works to promote seamless cooperation between China and Italy in medical exchange, medical education, international consultation and academic exchange.
We strive to be a primary reference link between Italy and China for Italian SMEs excellence and Chinese entrepreneurs.
Our Differences
Market knowledge
Deep knowledge of the Chinese market based on a real “on the ground” experience
Privileged network
A privileged network in China and Italy composed by key decision-makers, CEOs of banks and companies, and institutions
End-to-end support
Strong capabilities and commitment to offer end-to-end support on each managed project
Result-oriented
Tailor-made support to Italian SMEs and Chinese entrepreneurs through our open and result-oriented approach
Skilled Team
A team of competent professional advisors to help companies to remove obstacles and facilitate Trade & Investment in China and Europe.
Michael Schumann
Chairman of BWA Global Economic Network
Based in Berlin
Stefano Sampietro
Senior Accounting & Auditing Expert
Owner of Sampietro-Bui Studio
Sam Feng
Senior partner of Chinese law and accounting firm
Based in Shanghai and Vancouver
Rachel Tian
Executive Director of Lin-gang Medical Device Innovation Center, Lin-gang Special Area
Based in Shanghai
With extensive experiences in life science & technology transfer, Rachel currently holds also positions as :
Executive Deputy Director of Shanghai Interventional Medical Device Engineering Technology Research Centerï¼›
Secretary General of the Committee of Interventional Medical Engineering， Shanghai Biomedical Engineering Society；
Deputy Secretary General of Medical Device Innovation and Application Professional Committee，National Health Commission Capacity Building and Continuing Education Center；
Director of Shanghai Institute of Medical Science and Technology Innovation and Transformationï¼›
Deputy Secretary General, International Technology Transfer Network (ITTN)
Lydia Zheng
Former CEO of multinational company
Based in Milan
Being former CEO of a multinational Chinese company invested in Italy, Lydia has first hand experiences in the establishment and supervision of overseas companies. Lydia's professional fields include providing consultancy for overseas operation setup, assistance in financial statements and auditing between China and Italy, implementation of ERP systems, comprehensive budget and final accounts management and performance appraisal; assistance in preparations and negotiations for cross-border projects as well as office daily operation management consulting.
Myra Kang
Founder of Sino-EU Link S.r.l.
Based in Rome
Myra has over 20 years extensive experience in the pharmaceutical, healthcare, and energy industries, specializing in international business development for multinational companies in China and Europe as Sales Manager.
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Prior to establishing Sino-EU Link, She was Business Unit Leader of Century 3 (Shanghai) Inc.. She is fluent in Italian as well as English in addition to her mother tongue: Mandarin and Shanghainese.
Bryan Zhang
Founder of Sapience Pro
Based in Shanghai
Bryan has over 20 years working experience in Group Finance Management, Tax Advisory, Internal Control, Business Process Consulting, Mergers & Acquisitions and Corporation Finance.
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Many MNCs in China have approached Bryan for his expertise at solving cases successfully on above mentioned area. Bryan majored in International Accounting. He also completed his MBA awarded by ENPC - École des Ponts ParisTech, France. He can speak fluent Mandarin, English and local Shanghai dialect.